Hello Dear Readers!
We reach our final Big Five post (in this series, at least) – we have arrived in France! Poor, tired, finally successful France. Since 2006, France has tried over and over using genre after genre to succeed, seeing success a mere three times, but achieving historic lows, including its first-ever last place. Sad days for a once great titan of Eurovision, it is tied with the UK and Luxembourg with five victories, four second places (including a lost in the 1991 tie-break), and 13 other top five finishes.
2006 – 22nd place with Il Etait Temps performed by Virginie
2007 – 22nd place with L’Amour a la Française performed by Les Fatals Picards
2008 – 19th place with Divine performed by Sebastian Tellier
2009 – 8th place with Et S’Il Fallait le Faire performed by Patricia Kaas
2010 – 12th place with Allez! Ola! Olé! performed by Jessy Matador
2011 – 15th place with Sognu performed by Amaury Vassili
2012 – 22nd place with Echo (You and I) performed by Anggun
2013 – 23rd place with L’Enfer et Moi performed by Amandine Bourgeois
2014 – 26th place (last) with Moustache performed by TWIN TWIN
2015 – 25th place with N’Oubliez Pas performed by Lisa Angell
2016 – 6th place with J’ai Cherché performed by Amir
The genres of the French entries: ballad – pop rock – indie – French ballad – stadium anthem – operatic aria – pop – rock – rap – ballad – pop. Not too much repetition there. Only 2009, 2010, and 2016 have been deemed successes. Et S’Il Fallait le Faire was the first French song in the Top Ten since 2002, 2010 was the highest selling single from ESC that year (after Satellite), and 2016 brought France back to the Top Ten after years of frustration and threats to leave the Contest. 2008 remains popular and is one of the few Eurovision songs to be used in commercials – but it is remembered mostly for being the first (and so far only) 100% English langauge (save two lines) entry from France. This is notable because, like Portugal, France was always seen as being in the “never English” camp. And, indeed, English all but disappeared from French entries until 2016 ~ J’ai Cherché was mostly French with a refrain in English. But why has France been so unsuccessful? In 2011 it was the big favorite to win, 2012 was supposed to be its big moment, 2013 was supposed to be Amandine Bourgeois’ big breakout party, and 2014 was supposed to get Europe dancing. But each song failed. Sure, the running order has something to do with it, 2013, France got lost as first on the night and in 2015, as second; but in 2016, France was buried in the first half and had to compete with some of the most memorable entries to date. It’s also easy to blame a bias against non-English entries, though 2009 was entirely in French. Or, just an anti-French bias, though, arguably, Africans receive much more prejudicial treatment throughout Europe and 2010 brought one of the most commercially successful French entries to date. No, the biggest issue facing France is much more fundamental.
So, what has gone wrong?
I am going to argue that, despite what some commentators may have you believe, the issue is not the songs that France has been selecting (though, there could have been stronger choices over the years), the biggest issue with France in Eurovision in recent years has been the staging. Let’s take a look at three examples: 2007, 2012, and 2015. L’Amour a la Française was the artsy, uber-French entry in 2007. It should have stood out – and on the album it does. The song is fun, catchy, and easy-enough to sing along to, even without knowing French. The issue was the staging. From the crazy outfits (there was a stuffed cat!), the bright pink, the spinning camera, the fake running, it was something…to forget. It was all just too much – an issue that we saw again the following year in Belgrade. I said this before and I’ll say it again, many of the French entries seem to be jokes that the rest of the non-French audience just doesn’t seem to be in on. In 2012, France continued to “more is more” approach.
While I loved the dress Anggun had on, the acrobats, lights, streamers – it was not just too much, but it took what should have been a really strong song and mired it with all this unnecessary baggage that just distracted the viewer and made us want just turn it off, particularly when we think of some of the simple, yet powerful songs that did well – such as Albania, Estonia, and Germany.
But what about 2015? When France sent a simple yet powerful song with an equally as simple yet powerful staging (I still get goosebumps every time I see the drummers appear). But, the song appeared in second spot. The song was generally received as an outdated, boring ballad (poignant, yet boring). I think people were moved by the staging, but it was not enough to overcome its running order position and general reception. Likewise, in 2011, when France was the heavy favorite, a poor jury performance and an overly simply staging stopped Sognu‘s chances of success.
How can France improve 2017?
2016 brought success to France for the first time since 2010. This was done on the back of a contemporary song performed by a charismatic, personable, attractive singer. Unfortunately, despite a decent running order position, France topped out at 6th place. As you know, I predicted that France was going to win (several times)- and this was one of the better, outside odds going into Saturday night. What happened, France 2 stuck Amir out there, all by himself, on this huge stage, with this random backdrop. No backing dancer to help him communicate the story of the song. No visuals to make it look as if he was searching all over the world. Nothing but him and some simple camerawork. Imagine if France 2 had actually invested energy and innovation into the staging – we could be heading to Paris (or a different city!).
Anyway, going into next year, France can take some steps to strike a balance between the craziness of 2007 and the oversimplicity of 2015. The genre of the song doesn’t matter as strongly – we have seen all sorts succeed in recent years. If France wanted to dive into its culture, but with a modern twist, they could send a nouvelle chanson song. Think traditional French-style ballad (like 2009) but with a modern, indie spin. One of the better (I think) artists in this genre is Star Academy semi-finalists Olivia Ruiz; check out: J’Traine des Pieds and Elle Panique. And, if you doubt her English-language chops, she hit number one in the French charts with a cover of ABBA’s hit Gimme, Gimme, Gimme (A Man After Midnight) alongside two of her competitors. Something that could give France a distinct, yet catchy sound, would be something in the vein of her biggest original hit Belle à en Crever (below). Look at the video, the animation style is very French without being inaccessible, the song is contemporary, yet distinctly Française.
Alternatively, France could continue the same theme from this year – something very contemporary but less distinctive. La Voix winner Kendji Girac would be a great choice. His background is Catalan and Gitano – and this comes through in his music: Andalouse and Color Gitano. And his biggest hit, Cool. Like the Catalan language, his music sounds as if it blends the best of French and Spanish styles into a modern, urban beat. Even though I couldn’t find an English language song for him (which actually might make him more appealing to France 2), earlier this month, he did release a single, Sonrisa (below) from a yet-to-be-determined forthcoming album. Perhaps France 2 could convince him to use a different song from the album for Eurovision next year?
What’s the worst thing France can do?
Well, in addition to choosing one of the above acts (or someone like them) and then giving them a wretched staging, France could also return to the tradition of choosing a very “French” artist that then gives us a staging that no one understands. For example, Minou makes great music! But their music videos are a bit….different. I like Hélicoptères and Alphalove, but the music videos are very eccentric, too eccentric for Eurovision.
Likewise, France 2 could an amazing artist that allows them to design the staging for them. Only to give that artist another lackluster staging like this year. Very few people have the charisma of Amir. In just a few months, Amir became the best ambassador to Eurovision on behalf of the French in years! He went to preview concerts, was on news broadcasts all around Europe, did all these covers of Eurovision songs from around the continent (and history), and just did everything a performing artist could do to build a positive reputation. Unless France 2 chooses another artist of Amir’s personal qualities, another plain staging will result in a poor result.
France is seen as the center of modern Western culture, for better and for worst. Unfortunately, this does not seem to transfer over to Eurovision. It seemed for a long time, France was resting on its laurels; it was only in recent years that the broadcaster (France 3 from 1998-2014 and now France 2, again) has decided to actually try to be successful. It took a few Contests, but France finally climbed back into the Top Ten. If it wants to stay there, it needs to invest, not just in a strong song, but in a strong staging!
So, what do you think? Can better staging be the solution to France’s woes? Or do they run much deeper than that? How should France select its entries – or is internal selection still a good idea? And, more importantly, can France harness more points from its Romance language brethren, Belgium, Italy, Spain, Portugal, San Marino, Moldova, and Switzerland next year?
Be sure to check out my analyses on the other Big Five countries!
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