Analyzing the Big Five: How can they get better?
Hello Dear Readers!
As decided by you on Twitter, the first series this summer will be on the Big Five – looking at their past ten entries (only six for Italy, as it rejoined in 2011) and determining their best path for success going into 2017. I’ll be examining them in reverse alphabetical order: United Kingdom, Spain, Italy, Germany, and France.
But first, who are the Big Five, how did they get their status, and how do they *keep* their status?
Who are the Big Five?
In short: France, Germany, Italy, Spain, and the United Kingdom.
In more detail: the Big Five are the countries (and by countries, I mean participating broadcasters – remember, Eurovision is a competition between tv broadcasters) who (1) give the most money to the EBU – without their contributions, Eurovision would simply lack the funding to exist and (2) have (historically had) the largest television audiences in Europe. Simply put, France (France 2 + 3), Germany (NDR), Italy (RAI), Spain (RTVE), and the United Kingdom (BBC) have the greatest potential for the number of viewers of ESC. More viewers equals more money generated from advertisers. It also means more potential buyers of ESC merchandise.
How did they get their status?
Imagine it’s the nineties. Yugoslavia has split up and other Communist nations are slowly starting to look towards the West. In 1993, the EBU tried having a pre-selection show to handle all the new countries that sprung up in the East. It accomplished its goal, but this was not a permanent solution. As more countries wanted to participate, 1996 brought another pre-selection show. Juries would listen to songs from every country looking to participate (except the previous year’s winner, Norway) and select the songs joining the prequalified entries in Oslo. The German entry, Planet of Blue, did not qualify. 1996 was one of the lowest watched Contests, losing lots of money for the EBU. Why? Because Germany had unprecedentedly low viewership. After a few more years without a preselection, the EBU implemented a relegation system. Needless to say, the EBU did not want to risk another situation in which a major broadcaster had low viewership, especially since Italy had decided to stop participating altogether after 1997. When setting the rules for relegation, exempted would be the four countries with the largest tv audiences and financial contributions. Therefore, Germany, France, UK, and Spain would never be relegated – and thus, the Big Four rule was introduced. When the semi-final was introduced in 2004, the Big Four rule was maintained; these four countries and the top ten from the previous year would automatically qualify for the Final. When Italy rejoined the Contest in 2011, it was determined that it should join its peers and create the Big Five.
Why do they keep their status?
In case you doubt their contributions, keep in mind how many countries don’t know from year to year if they will be able to participate due to finances. When the EBU provides money for those broadcasters, it is typically from the dues of these five countries as well as from the revenue generated from their content. For example, San Marino was able to participate in 2008 because RAI, a major stockholder in SMRTV at the time, wanted to test the waters for an Italian return. They helped fund San Marino’s 2008 debut and helped them return in 2011. This happens beyond Eurovision; as broadcasters need funds (or the waiving of dues payments) to operate – the EBU is able to provide assistance because the Big Five broadcasters provide a substantial portion of funding. The debts that caused TVR (Romania) to withdraw in 2016 and could possibly dissolve BHRT (and its subsidiary RTRS) (Bosnia & Herzegovina) were built by loans that the EBU was able to provide thanks to the Big Five broadcasters.
From a competition standpoint, it may not seem fair that these five always qualify, especially since their entries as of late (~past sixteen years) have not done too well. The fact remains, there would be no Contest without these five countries – from their financial contributions that help other European broadcasters operate, to the advertising revenues they bring to the EBU, to the audiences they provide for Eurovision and year-round programming, the Big Five are as vital today as they have ever been to the Contest.
So, why haven’t they been doing too well these past ten years? Well…it depends on the country. We’ll spend the next two weeks examining each one’s recent history, identifying potential weak spots, and giving suggestions for 2017.
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